The Power of Brochures & Rack Cards

Impact on visitors and enhancing their experiences.

• Captivating Attention: A staggering 79% of visitors pick up brochures & rack cards during their trip, demonstrating their effectiveness in capturing attention and engaging potential customers.
• Influence at the Destination: Brochures & rack cards at the destination have a significant impact, with 73% of visitors being influenced by brochures in the market, highlighting their persuasive role in shaping visitors’ choices.
• Increased Awareness: Brochures & rack cards play a crucial role in creating awareness, as 85% of visitors become aware of attractions or businesses as a result of picking up brochures. They serve as a gateway to discovering new experiences and opportunities.
• Altering Plans: Brochures & rack cards have the power to sway decisions, with 73% of visitors considering altering their plans based on the information provided in brochures. This indicates the persuasive influence brochures hold over visitors’ itinerary choices.
• Driving Purchases: A substantial 61% of visitors plan to purchase tickets or merchandise they learn about from brochures & rack cards, underscoring the pivotal role brochures play in driving visitor spending and supporting local businesses.
• Valued Information: Visitors highly value brochures & rack cards as a source of up-to-date information about exhibits, events, and attractions, particularly women, with 54% recognizing their significance.
• Tangible and Trustworthy: Brochures & rack cards are embraced by visitors due to their tangible nature, ease of use, and trustworthiness. Over half of visitors (54%) find brochures to be a reliable source of information, reinforcing their credibility.
• Convenience and Availability: Brochures & rack cards are highly appreciated for their convenience, with 48% of visitors valuing their constant availability. They serve as handy references, accessible at any time throughout the trip.
• Discounts and Coupons: Half of the visitors (50%) value discounts and coupons featured in brochures & rack cards, particularly when traveling in groups. These offers provide added incentives for visitors to engage with attractions and businesses.